Olivier Kuntzel & Florence Deygas ©Moa Khalil
When you’re young, you tend to try and be as original as possible in order to take the audience by surprise. ”That’s a big mistake!” confides Florence Deygas. “People’s inner worlds are fascinating to others, and the best way to create a sense of wonderment is to express the treasures inside you as sincerely as possible.”
To ensure the consistency of this approach, the design duo prefers projects that give their creativity free rein and allow them control over every aspect of the gems they deliver to the media scene. “This is one of the reasons that we work a lot with luxury companies” emphasises Olivier Kuntzel. “They often operate in an unconventional way and directly with the artists, an approach that paves the way for charming and novel results.”
For its “Little Black Dress” advertising campaign, Guerlain offered this pair of magicians a dream project: shaking up all existing codes by creating a drawing of an animated (rather than real-life) muse. Enthused by the adventure – a first for an international perfume launch on this scale – the couple took the brand’s ambition even further, by inventing a faceless character expressing the universal feminine ideal. Surprised and fascinated, the public immediately identified – to an extent far beyond the wildest hopes – with the elegance, spirit and daring of this graceful Parisienne, with the finesse of her portrayal and with her dancing curves in perpetual movement.
“No risk-taking, no surprise, no wonderment, no luxury!” says Florence Deygas. The stupendous success of both the film and the fragrance provides the most beautiful possible confirmation of this statement.
Popping up in the most unexpected places
Olivier and Florence devote themselves to each project with integrity and passion. And every time the magic kicks in, instlling a sense of wonderment.
by Michèle Wouters
