Art: Luxury’s new weapon of seduction
Flaubert got it right when he stated: “Art is a luxury”. These close affinities between art and luxury were not born out of a marketing trend and have always existed, deeply rooted and in essence almost inseparable Today, luxury is abolishing the narrow gap between the two worlds and reinforcing the desirability and prestige of a sector considered overly materialistic. Is luxury treating itself to a more soulful flair by means of art?
Luxury and technology
While some applaud the convergence between the highly codified world of luxury and innovation, others view the merging of the two as being entirely debatable.
Map of planet Luxury
Thomas Mondo decyphers the strengths and particularities of the five big groups composing the luxury universe.
The colors of luxury
Burberry beige, Chanel black, Dior gray, Fendi yellow, Tiffany blue, Cartier red, Hermès orange… The world’s greatest luxury brands have an iconic color code recurrently expressed through their products but above all through their communication.
The term High Jewelry immediately conjures up visions of unique and rare pieces, true dreamlike creations. The powerful allure of precious stones dates back many centuries.