A Michel Reybier Hospitality edition

By keywords

By issue number

- Technology -

A GLOSSARY
OF INNOVATION

With the advent of technologies, research and innovation, new concepts are regularly emerging... along with new semantics to describe them. Do you know what these terms – which are establishing themselves in the vocabulary of the eulogists of change – really mean? Follow the guide.

 
 

A
FOR ALGORITHM

Process composed of the instructions and operations performed – in a precise order – on data in order to produce a result, and often to solve a more or less complex problem. Mainly used in computer science, it is also serves a purpose in other fields such as resource planning and cryptography.

B
FOR BLOCKCHAIN

Digital technology enabling information to be stored, digitized and transmitted in a transparent, secure manner, without any control body or authority. Resembles a large database that contains the history of all the exchanges made between its users since its creation.

C
FOR CLUSTER

This term refers to a group of servers and other independent resources operating as a single system within an overall IT system. It consists in associating various servers (collectively referred to as nodes) in order to make them work together by sharing more or less common resources.

D
FOR DATA WAREHOUSE

A federated repository for corporate information and data derived from operational systems and diverse sources, used in decision-making and decision analytics.

F
FOR FABLAB

A contraction of fabrication laboratory, a place open to the public that provides its users with the technical, technological and human resources (machines, tools, software, processes, know-how, mentors) necessary to create and manufacture objects and projects of all kinds that meet a personal or collective need.

G
FOR GROWTH HACKING

A concept introduced in the United States in 2010 by Sean Ellis, characterizing a set of techniques, or rather a state of mind, or methodology, whose objective is to optimize the visibility of a service or product and rapidly increase its growth. It is a development accelerator for start-ups and social media.

H
FOR HTML

A basic web language, interpreted by all web browsers, serving to create hypertext and integrate images into documents.

J
FOR JAVASCRIPT

Script programming language mainly used in interactive web pages as well as for servers.

K
FOR KNOWLEDGE MANAGEMENT

A system of initiatives, methods and tools designed to create a knowledge flow optimally conducive to the success of a company and its customers.

L
FOR LIVING LAB

Innovation research methodology driven by a combination of public, private and citizen stakeholders who experiment in real-life conditions with new services, technologies, tools or uses.

M
FOR MOOC

(Massive Open Online Course): a distance learning tool.

N
FOR NATIVE ADVERTISING

Also called integrated advertising, this involves sponsored online content with an editorial-like appearance that integrates into the form of the medium by addressing themes similar to those covered by the informative text.

O
FOR OPEN DATA

Making available digital data that anyone can access, use and share without any restrictions.

P
FOR PHYGITAL

A contraction of “Physics” & “Digital”. This marketing neologism – which appeared in 2013 – refers to the transformation of physical stores in the digital age, based on concepts completely rethought to offer a new customer experience and use digital tools as a sales medium.

Q
FOR QR CODE

A two-dimensional barcode serving to store digital information (texts, website addresses, etc.). It can be decrypted from a mobile phone equipped with a camera and the appropriate reader. Printed on a medium or placed in the urban environment, it serves to connect physical and digital space.

R
FOR RANSOMWARE

Malicious software that takes personal data hostage in order to extort money from its owner in exchange for the decryption key.

S
FOR SEM
(Search Engine Marketing)

A method which – like other well-known processes, such as SEO (Search Engine Optimization. also known as natural referencing), SMO (Social Media Optimization) and SEA (Search Engine Advertising, meaning sponsored links) – aims to increase the visibility and traffic of a website by giving it a better position on search engines.

U
FOR UBERIZATION

The economic phenomenon of disintermediation or how a start-up can connect service providers and requesters via a digital platform.

W
FOR WIKI

A content management tool enabling Internet users to freely write and modify articles on a website. It therefore promotes collaborative work with a minimum of constraints and very flexible user rights management.

X
FOR GENERATION X

A group of individuals born between 1964 and 1979, known as the Baby Bust generation due to the low birth rate compared with the previous Baby Boom period.

Y
FOR GENERATION Y

A term generally associated with digital natives or millennials who were born between 1980 and the dawn of the new millennium. The first generation to be born with the Internet world.

Z
FOR GENERATION Z

Born at the turn of the century and onwards, Generation Z has grown up with technology and especially with social media. Also known as Generation C for Communication, Collaboration, Connection and Creativity, it is the generation of omni-connection as well as globalization.


By Stéphanie Laskar

Photo © Peshkov

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