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La Réserve à la plage
A chic new Pampelonne stopover

On the most iconic beach of the Saint-Tropez peninsula, Michel Reybier has created La Réserve à la Plage, in cooperation with designer Philippe Starck. La Réserve à la Plage reinvents the original spirit of Saint-Tropez.

The relaxed vibe of a charming cabana

On Pampelonne beach entirely redesigned to recapture its forgotten wild beauty, La Réserve à la Plage echoes these exceptional natural surroundings. Bar, restaurant, beach shop and sunbathing from morning to night… Michel Reybier wanted a charming, friendly place with a family atmosphere, a far cry from fleeting trends and attuned to his values of authenticity. Amid this chic bohemian atmosphere, a few surprising details recall the heady pop-art vibe of the original Tropezian myth. This place is a veritable invitation to dream, filled with desires, memories and objects left behind by all the people who have experienced joyful beach time moments. Bright colors accentuate the purity of the natural materials in these surroundings filled with warmth, light, smiles, love, stories… and the story of La Réserve.

“La Réserve à la Plage is a place of elegance flowing from the sheer
charm of life, from the best that humankind can offer us.

Dreams and desires, as well as memories of those happy days spent sleeping in the shade
of reed screening, watching the boats pass by and laughing with friends.

It is a place of extreme quality stemming from a unique, personal and timeless creative intent.

La Réserve à la Plage is a return to the light and whimsical original spirit of Saint-Tropez, where anything is possible.

La Réserve à la Plage is a future classic.

Philippe Starck


Sunny lunchtime flavors

Designed by Éric Canino, Executive Chef of the Michelin-starred La Voile restaurant at La Réserve Ramatuelle, with the help of Nicolas Cantrel, chef of La Réserve à la Plage, the menu celebrates generous and fragrant Mediterranean cuisine with its ethos of sharing and freshness. The wood-fired barbecue turns the spotlight on beautiful pieces of meat and freshly caught grilled fish, accompanied by vegetables enhanced with local aromatic herbs, some of them straight from the hotel’s vegetable garden. A chance to transition seamlessly – and barefoot – from warm sand to patina parquet flooring in order to share a few tapas or a friendly lunch facing stunning views sums up a particularly beautiful vision of summer happiness. At the end of the day, the atmosphere turns more festive, with music and champagne to savor the gentle mood of the moment, feet in the sand, head in the stars, eyes gazing across countless shades of blue... An ideal stopover before moving on to the hectic Saint-Tropez nightlife.


By Anne Marie Clerc


Route de l’Epi – Pampelonne – 83350 Ramatuelle – France
Open to all, from mid-April to mid-October – Daily from 11am to 8pm in high season, may be privatized in the evening on request.
Bookings T +33 (0)4 94 96 39 88 – reservations@lareserve-plage.com

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